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Overview

911±¬ÁÏÍølcome to our PhD program’s Marketing Concentration. To get a feel for our faculty and their research, please visit our Featured Research Faculty, where you will also be able to link to other research faculty and non-research faculty as well.

Marketing is primarily about creating value for multiple stakeholders. The marketing concentration embraces an approach to academic business research that increasingly centers relationships among academia, industry, and other constituencies (e.g., governments). Marketing scholars develop and test theories and address managerially/societally relevant issues. However, scholars are increasingly expected to include immediate managerial relevance in their research either as a primary focus or as part of a hybrid focus on both. Here, at the crossroads of theory and practice, lie especially rich studies that maximize value-addition by combining rigor and relevance. And this, in turn, increases the chances of our students publishing in the field’s most prestigious journals, where there is scope for higher impact to theory, practice, and society. To produce such multi-faceted research, we cultivate relationships with external constituencies (businesses, government agencies, etc.). These partners bring to the table cutting-edge applied knowledge (e.g., of business practices) as well as access to important data, such as an organization or industry’s existing (secondary) data, or data from field experiments we might conduct within our partners’ real-world settings.

Marketing scholars are expected to create and build knowledge through publications in respected journals. The premier journals in our field are Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science, along with Journal of the Academy of Marketing Science and Journal of Consumer Psychology. 

Our PhD students have won several prestigious awards, including the American Marketing Association - John Howard Dissertation Award, the Association for Consumer Research - Sheth Foundation Dissertation Proposal Award,  and the Academy of Marketing Science Dissertation Proposal Award,

Our PhD graduates have had and/or currently serving as Associate Editors at Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing, among other journals.

In addition, they have had been on the editorial review boards of Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among other journals.