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USF is well represented among Tampa Bay Innovation Award winners - USF Research and Innovation
USF-related companies and nonprofits are among the 23 recipients of Tampa Bay Inno Awards at a ceremony hosted by the Tampa Bay Business Journal on November 18.
September 29, 2025Research and Innovation
New research says offering your frontline workers perks like food or work-sponsored outings actually motivates them more than gym vouchers or, surprisingly, health benefits.
September 26, 2025Research and Innovation
Published in the Journal of Marketing Research, the study examined how different company-sponsored wellness benefits impact customer-facing employees.
September 25, 2025Research and Innovation
Martina Schmidt, a professor at USF St. Petersburg, says inflation has impacted housing prices and since COVID, inflation has driven up construction costs and increased interest rates, making home ownership less affordable.
September 25, 2025Research and Innovation
The study, published in the Journal of Marketing Research, examined five different categories of company-sponsored wellness benefits - food, social, mindfulness, physical and health - to see which ones resonated with employees in customer-facing jobs.
September 25, 2025Research and Innovation
A new Journal of Marketing Research study shows food perks and social events outperform traditional wellness benefits in boosting worker motivation.
September 24, 2025Research and Innovation
Published in the Journal of Marketing Research, the study examined five categories of company-sponsored wellness benefits鈥攆ood, social, mindfulness, physical and health鈥攖o see which resonated most with customer-facing employees.
September 24, 2025Research and Innovation
The study, spearheaded by marketing professor Dipayan Biswas, examined five distinct categories of wellness benefits: food, social, mindfulness, physical, and health-related initiatives.
September 24, 2025Research and Innovation
Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals
New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.
September 24, 2025Business News, Research and Innovation
The study鈥檚 key findings align with the general trends in food ordering, according to Dipayan Biswas, a professor of marketing at USF. His recent article found that using digital devices for restaurant orders leads to unhealthy food choices and higher overall spending.
September 3, 2025Research and Innovation
With technology constantly evolving, it is important to understand that it is shaping how we think and live our lives. USF Marketing professor Dipayan Biswas to discuss the effects of technology on our behavior.
August 22, 2025Research and Innovation
Hospitality faculty member Brooke Hansen contributes an article to WalletHub about whether or not state-sponsored campaigns promoting tourism successfully attract new visitors.
August 19, 2025Research and Innovation