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How healthy food samples influence what you buy
Who doesn’t love free food samples? Whether it’s a bite-sized cookie or a granola bar, the food industry spends more than $1 billion annually providing customers with samples.
Industry pros love AI concierges, while hotel guests have reservations
Smart AI voice concierges are increasingly being deployed for routine tasks once held by hotel front desk staff.
Look smarter: Share your backup plan early
When you hire a doctor, mechanic or IT specialist, you assume they have a Plan B. But new research shows that when they reveal it can shape how competent they seem.
Marketing automation can open doors, but it doesn’t always close the deal
For many business-to-business firms, automated lead nurturing promises a smarter path to sales. The technology tracks prospects’ online behavior and automatically delivers tailored content, with the goal of warming up leads before a salesperson ever makes contact.
More university voices published in elite business journals
For decades, publishing in top business journals often seemed reserved for a small circle of elite universities. A new study suggests that circle is widening.
Online reviews: Repetition matters more than reading it closely
Most of us assume we carefully weigh online reviews before making a purchase. New research suggests something simpler — and more powerful — is at work: repetition.
Partnerships with Purpose
How Academic-Industry Research is Uncovering Valuable Insights for Industry
R&D: The key to breaking through plateaus for tech firms
Fast growth is often the hallmark of information technology companies. But that speed comes with risk.
Reviving legends: Hologram AI concertgoers value ethics over innovation
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage.
Training AI to think like a hacker, before the hack happens
Artificial intelligence now powers many cyber defense tools, from malware detection to intrusion monitoring. But attackers have learned how to manipulate those systems, subtly altering malicious code to slip past AI defenses. A new framework aims to close that gap.
What really drives retailers’ online supplier choices
When retailers shop for manufacturing capacity online, they move fast, and they’re watching the bottom line. New research co-authored by Lu Kong, assistant professor of information systems at the 911±¬ÁÏÍø, finds that production speed and price outweigh nearly every other factor when retailers choose suppliers on digital marketplaces.