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USF graduate turns lifelong love of football into Buccaneers front-office role - USF News
Chase Cooper has joined the Buccaneers, working on the business side of football. His role doesn’t focus on wins, losses or play calls, but on the numbers that drive revenue and shape the fan experience.
May 6, 2026Business News
Bill Lombardo shares his rule-bending successes at Conversation with a CEO
Lombardo, CEO of Monin Americas, touched on corporate lessons learned, advice to young managers, and traits that everyone needs to succeed.
April 30, 2026Business News, Events
Can generative AI elevate hospitality without eroding the human touch?
Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.
Industry pros love AI concierges, while hotel guests have reservations
Smart AI voice concierges are increasingly being deployed for routine tasks once held by hotel front desk staff.
Reviving legends: Hologram AI concertgoers value ethics over innovation
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage.
Older adults reported that poorly designed QR codes often led to increased mental effort, frustration, and even anger.
April 22, 2026Research and Innovation
Simple, inclusive design choices along with maintaining non-digital options can help businesses retain a high-spending demographic.
April 22, 2026Research and Innovation
The study examines how adults ages 60 to 82 experience QR code interactions in hospitality settings – and how those experiences influence their likelihood of returning.
April 22, 2026Research and Innovation
New research digs into how QR codes can make or break the hospitality experience for older adults.
April 20, 2026Research and Innovation
How QR codes can make or break the hospitality experience for older adults - USF News
Senior travelers hold considerable spending power in the hospitality industry. USF research shows that difficult QR code interactions can negatively impact satisfaction and repeat business.
April 16, 2026Research and Innovation
What began as visits to local breweries eventually led Brian Brown to help create the first USF-branded beer.
April 15, 2026Spotlights
In the three years since Bulls & Brews began, nearly $100,000 has been raised for student scholarships.
April 13, 2026Events