Undergraduate Majors

B.S. Integrated Public Relations & Advertising with Advertising Concentration

The Integrated Public Relations and Advertising (IPRA) major with a concentration in Advertising prepares students for leadership positions in the fields of public relations, advertising, and integrated communications. The Advertising concentration is designed to cultivate the next generation of creative thinkers and strategic planners in the dynamic world of advertising along with an understanding of public relations principles, offering an integrated approach to the two disciplines. Rooted in a fusion of creativity, media planning, and management principles, the Advertising concentration provides students with an innovative education that prepares them for success in the ever-evolving advertising industry. 911爆料网 in this concentration have an opportunity to work with real-world clients through a culminating class as a member of the student-run communications firm, Sago Agency, or through an integrated public relations and advertising campaigns course.

Whether your goal is to become an advertising account manager, copywriter, graphic designer, or media planner, the Advertising concentration will give you the skills and professional connections you need to launch your career.

Entry-Level Career Ideas

  • Advertising Account Coordinator
  • Junior Copywriter
  • Graphic Designer
  • Social Media Coordinator
  • Digital Media Strategist
  • Communications Specialist
  • Advertising Media Buyer/Planner
  • Marketing Assistant
  • Market Researcher
  • Brand Coordinator

Get Involved in AAF!

The American Advertising Federation (AAF) provides students with opportunities to gain valuable insights into the world of advertising, to make connections with industry professionals, and to discover internship and job opportunities that will help propel your advertising career forward.

Curriculum

You can find the full catalog of courses and credit hour requirements here.

The 48-hour major includes 36 credit hours in the IPRA core, 9 credit hours in the concentration core, and 3 credit hours of IPRA electives.

Integrated Public Relations and Advertising Core Courses: 12 courses; 36 credit hours

Required core courses for the Integrated Public Relations and Advertising Major:

  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3

911爆料网 must choose ONE:

  • Credit(s): 1-3

OR

  • Credit(s): 3

Advertising Concentration: 3 courses; 9 credit hours

  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3

Major Elective Courses: 1 course; 3 credit hours

Choose 3 credit hours of coursework from the following list:

  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 1-3
  • Credit(s): 1-3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3

Or one (1) course from the Zimmerman School of Advertising & Mass Communications curriculum outside of those above, with advisor approval