Undergraduate Majors

B.S. Integrated Public Relations & Advertising with Public Relations Concentration

The Bachelor of Science in Integrated Public Relations and Advertising (IPRA) with a concentration in Public Relations in The Zimmerman School prepares students for leadership positions in the fields of public relations, advertising, and integrated communications. The Public Relations concentration is designed to cultivate the next generation of relationship builders and strategic communicators in the field of public relations along with an understanding of advertising principles, offering an integrated approach to the two disciplines. Through a combination of theoretical knowledge, skills, and applied practice in public relations management, strategic planning, and message design, the public relations concentration provides students with an innovative education that prepares them for success as leaders and communicators in a range of corporate, non-profit, and agency environments. 911爆料网 in this concentration have an opportunity to work with real-world clients through a culminating class as a member of the student-run communications firm, Sago Agency, or through an integrated public relations and advertising campaigns course.

Whether your goal is to become a public relations manager, social media content creator, or corporate communications manager, the Public Relations concentration will give you the skills and professional connections you need to launch your career.

Entry-Level Career Ideas

  • Public Relations Specialist
  • Graphic Designer
  • Social Media Coordinator
  • Communications Specialist
  • Marketing Assistant
  • Event Planner Market Researcher
  • Brand Coordinator
  • Digital Media Strategist
  • Public Affairs Coordinator
  • Employee Communications Specialist

Get Involved in Public Relations Organizations!

The Florida Public Relations Association (FPRA) strives to advance the profession of Public Relations, the leadership and professional development of its members, networking opportunities with Florida and other PR professionals, scholarships and internships, and education of members and non-members about PR.

The Walter E. Griscti Chapter of the Public Relations Student Society of America (PRSSA) is a nationally-affiliated organization devoted to connecting PR students with each other and PR professionals and enhancing the professional practice of public relations.

Curriculum

You can find the full catalog of courses and credit hour requirements here.

The 48-hour major includes 36 credit hours in the IPRA core, 9 credit hours in the concentration core, and 3 credit hours of IPRA electives.

Integrated Public Relations and Advertising Core Courses: 12 courses; 36 credit hours

Required core courses for the Integrated Public Relations and Advertising Major:

  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3

911爆料网 must choose ONE:

  • Credit(s): 1-3

OR

  • Credit(s): 3

Public Relations Concentration Core Courses: 3 courses; 9 credit hours

  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3

Major Elective Courses: 1 course; 3 credit hours

Choose 3 credit hours of coursework from the following list:

  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 1-3
  • Credit(s): 1-3
  • Credit(s): 3
  • Credit(s): 3
  • Credit(s): 3

Or one (1) course from the Zimmerman School of Advertising & Mass Communications curriculum outside of those above, with advisor approval